[IT]
San Precario nel 2005, dopo la sua ampia diffusione come icona di movimento, ha generato il suo anagramma Serpica Naro, una stilista provocatrice virtuale al centro della beffa mediatica che ha inflitrato il calendario ufficiale della Settimana della Moda milanese per denunciare le condizioni dei lavoratori precari nell’industria della moda italiana.
Dal 2006 Serpica Naro si è trasformata un collettivo/associazione culturale non-profit che organizza eventi, laboratori e iniziative in particolare intorno ai concetti di proprietà intellettuale, soggettività nelle industrie creative, lavoro e precarietà nella moda.
leggi tutta la storia di Serpica Naro
[ENG]
After his triumph as the icon of the Italian movement, Saint Precario generated an anagram of his name: “Serpica Naro”, embodied as an Anglo-Japanese female virtual fashion designer. As a new patron saint of workers, Serpica Naro occupied the center of a memorable hoax against Milan’s Fashion Week in 2005 where she managed to get a catwalk and media coverage as a real fashion designer. At this event Serpica Naro condemned the conditions of precarious workers within Italian fashion industry and has been working since on the concept of open-source brand and empowerment concerning the subjectivity of workers in the creative industries.
Functioning as both a fictional individual and collective artist group, Serpica Naro mixes theory, practice, craftism and organization for events, workshops, exhibitions in various institutions and social spaces in Italy and abroad.
Main events and exhibitions:
In Italy
– ARTO’ – workshop in collaboration with Associazione Artinfiera 2011 Torino
– Critical Fashion and Fa’ la cosa giusta Workshop – Milano 2010-2011
– NABA – Milano 2010 “Serpica Naro – Sperimentazioni di un MetaBrand”: intensive course.
– LABA – Medieval Media Festival – Brescia 2009
– Normali Marziani – Avvertenze e istantanee dall’Italia di dopodomani – Roma 2008
– Economia 3 – Europa Business Cultura – Prato 2008
Publi-città: strategie di comunicazione nello spazio pubblico fra marketing e urban art
– S.A.L.E Docks– “TroubleMakers” – Venezia 2007
Arte, inchiesta, spazio pubblico e movimenti sociali.
– NABA – Area Design – Milano 2007
“Serpica Naro – Sperimentazioni di un MetaBrand”: workshop (teoria/pratica)
– Politecnico di Milano – Facoltà di Design – Milano 2006 e 2007
“Serpica Naro – Sperimentazioni di un MetaBrand”: case-study nel seminario di Processi e Metodi del Design
– Fondazione Bevilacqua La Masa – “Dis-orders” – Venezia 2006
Collettiva incentrata sulle pratiche artistiche che si confrontano con i problemi politici ed economici generati dalla società contemporanea
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Abroad
– ACRE – Framing a competitive future – The creative and knowledge economy in European cities – Presentation – Barcelona 2010
– THE KEY – International event of green fashion and sustainable lifestyle – Berlin 2010
– CREAM, International Festival for Arts and Media – Yokohama 2009
– UNIFORME – Espace Temporaire – http://www.grutli.ch – Geneva 2009
– WinterCamp – Institute of Network Cultures – Amsterdam 2009
– Summit. Non aligned initiatives on education – Berlin 2007
“Learning from organizing. Two or three things we know about precarity”
– Vox Feminae – Ladyfest – Zagreb 2007
Collective exibition and presentation
– Migrant / Media / Metropolis New Labour Struggle in the global city – Amsterdam 2008
Migration and media-activists gather with theorists and labour organizers to discuss and
share best practices in the fight against precarity and insecure labour conditions.
– Schiller Festival – “Utopia Reversed – An Assault on Neurospace” – Weimar 2005
A two-day meeting about new forms of art and activism hitting the global mind
– Hoax is More – Furtive (re)production et Xavier Society for the Blind – Paris 2005